Campaign summary: Client exceed KPIs with 83 appointments in 3 months and 167% of the meeting target.
Client:
Not disclosed
Location:
Nordics
Duration:
3 months
Industry:
IT distribution
Meetings held within 3 Months
Meeting target achieved
Company Overview
The client American IT distribution company with a presence in over 100 countries. they bring together solutions for every type of ecosystem partner with global technology distribution and solution aggregation capabilities. they simplify the complex so that their customers can maximize value to their end users.
Objectives
The campaign was designed to amplify the client market presence, connecting them with partners generating new business relationships and strengthen already existing ones. The aim was to book appointments for the clients sales team with a messaging based around a world leading hardware manufacturing.
Our solution
In collaboration with Leadgen, the client launched a multi-channel B2B campaign, thoughtfully crafted to engage potential MSPs in the Nordics. By highlighting the client's unique value proposition and their track record of digital excellence, the campaign sought to initiate conversations with decision-makers.
Campaign Highlights
Exceptional Engagement: The campaign boasted a 21% conversion rate, demonstrating the compelling nature of the strategy we created.
Meeting Success: The campaign secured a total of 83 appointments, exceeding the initial target by 167%, which underscored the effectiveness of strategic outreach in generating high-value leads and prospective client meetings.
This partnership between the client and Leadgen. leveraged targeted lead generation to not only meet but exceed appointment targets. Through strategic planning and execution, the client has reinforced its position as a leader, driving growth and opening new business opportunities for their clients .